Technical note: the generalized Sethi advertising model
Adrian P. Kennedy, Suresh P. Sethi, Chi Chung Siu, Sheung Chi Phillip Yam
| Alternative title: | The generalized Sethi advertising model |
|---|---|
| Year of publication: |
2024
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| Authors: | Kennedy, Adrian P. ; Sethi, Suresh P. ; Siu, Chi Chung ; Yam, Sheung Chi Phillip |
| Published in: |
Operations research. - Linthicum, Md. : INFORMS, ISSN 1526-5463, ZDB-ID 2019440-7. - Vol. 72.2024, 4, p. 1526-1535
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| Subject: | advertising policy | dynamic sales-advertising model | Market Analytics and Revenue Management | Nash equilibrium | Sethi advertising model | Stackelberg equilibrium | Werbung | Advertising | Revenue-Management | Revenue management | Werbewirkung | Advertising effects | Nash-Gleichgewicht | Spieltheorie | Game theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/opre.2021.0717 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015045393