Techno-ready marketing of e-Services : customer beliefs about technology and the implications for marketing e-Services
Charles L. Colby
| Year of publication: |
2002
|
|---|---|
| Authors: | Colby, Charles L. |
| Published in: |
E-Service : new directions in theory and practice. - Armonk, N.Y. [u.a.] : M.E. Sharpe, ISBN 0-7656-0807-3. - 2002, p. 25-44
|
| Subject: | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Technischer Fortschritt | Technological change | Marketing |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001812841