Technographic segmentation of smartphone usage at the Rainforest World Music Festival
Nur Balqish Hassan and Noor Hazarina Hashim
| Year of publication: |
2024
|
|---|---|
| Authors: | Nur Balqish Hassan ; Noor Hazarina Hashim |
| Subject: | Cluster analysis | Events | Music festivals | Smartphone | Technographic segmentation | Tourism | Großveranstaltung | Big event | Mobiltelefon | Mobile phone | Musik | Music | Clusteranalyse | Event-Marketing | Event marketing | Marktsegmentierung | Market segmentation | Welt | World | Musikwirtschaft | Music industry | Tourismus | Zielgruppe | Target group |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJEFM-11-2023-0085 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015065385