Technological advancements and social challenges for one-to-one marketing
Danielle Fowler and Dennis Pitta; Richard C. Leventhal
| Year of publication: |
2013
|
|---|---|
| Authors: | Fowler, Danielle ; Pitta, Dennis ; Leventhal, Richard C. |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 30.2013, 6, p. 509-516
|
| Subject: | Social media | Privacy | Cloud computing | Customer relationships | Mobile applications | One-to-one marketing | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Cloud Computing | Datenschutz | Data protection | Mobile Anwendung | Mobile application | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227345