Technological and product-market experience and the success of new product introductions in the pharmaceutical industry
| Year of publication: |
2004
|
|---|---|
| Authors: | Nerkar, Atul ; Roberts, Peter W. |
| Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 1644051. - Vol. 25.2004, 8, p. 779-800
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