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Fashion's effect on consumer's preference formation
Oran, Ahmad F., (2019)
Software upgrade, consumer behaviour and software vendor's choice
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Product development activities over technology life-cycles in different generations
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Technology convergence : when do consumers prefer converged products to dedicated products?
Han, Jin K., (2009)
What's in a name? : the impact of subcategory salience on value perception and upgrade intention for multicategory products
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Retaining consumer engagement in online retail brand communities
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