Technological innovations in museums as a source of competitive advantage

In an economic environment characterised by permanent and rapid technological evolution, successful organisations are the ones that are able to adapt their processes and activities to change. This article starts from the assumption that museums can use various modern technologies in order to raise their market competitiveness. Technological innovation allows museums to become more attractive and fulfil their functions better while also using their resources more efficiently. The first part of this paper presents a series of technological innovations specific to museums and the way in which these innovations can lead to an increased museum performance. The study case in the second part of the paper presents the results of an analysis of the technologies used by the museums in Baia Mare in comparison with other Romanian museums. The improvement solutions proposed based on this analysis can prove useful not just for the museums studied, but also for other museums in similar situations. Another, indirect, purpose of this research is to help raise the tourist attractiveness of Baia Mare by bettering the competitiveness of its museums.