Technologies in support of mass customization strategy : exploring the linkages between e-commerce and knowledge management
Marilyn M. Helms; Mohammad Ahmadi; Wen Jang Kennedy Jih; Lawrence P. Ettkin
| Year of publication: |
2008
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|---|---|
| Authors: | Helms, Marilyn M. ; Ahmadi, Mohammad ; Jih, Wen Jang Kennedy ; Ettkin, Lawrence P. |
| Published in: |
Computers in industry : an international journal. - Amsterdam : Elsevier, ISSN 0166-3615, ZDB-ID 445630-0. - Vol. 59.2008, 4, p. 351-363
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| Subject: | Wissensmanagement | Knowledge management | Electronic Commerce | E-commerce | Mass Customization | Mass customization | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003679178