Technology acceptance model and customer engagement : mediating role of customer satisfaction
Raghavendra Prasanna Kumar, Arindam Banerjee, Zahran Al-Salti, S. Ananda
| Year of publication: |
2024
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|---|---|
| Authors: | Kumar, Raghavendra Prasanna ; Banerjee, Arindam ; Al-Salti, Zahran ; Ananda S |
| Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 29.2024, 3, p. 1062-1076
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| Subject: | Artificial Intelligence | Customer engagement | Customer satisfaction | Ease of use | Perceived usefulness | Technology acceptance model | Kundenzufriedenheit | Innovationsakzeptanz | Innovation adoption | Beziehungsmarketing | Relationship marketing | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41264-023-00256-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015061470