Technology Advances and Innovation in Wine Tourism : New Managerial Approaches and Cases

edited by Marianna Sigala, Coralie Haller

Part I: Introduction -- Chapter 1. Thriving in wine tourism through technology and innovation: a survival or a competitiveness need? -- Part II: Technology and Wine tourism -- Chapter 2. Social Media, Wine Tourism and an Emerging Destination: A Case Study of Southern Sweden -- Chapter 3. Social media influencers, content and tourism: A study for the Swan Valley wine region -- Chapter 4. Design factors of mobile app in wine tourism: creating customer value through the whole wine tourism journey -- Chapter 5. Wine tourists’ mobility through mobile apps: A lost bet? -- Chapter 6. Tracking wine tourists’ movements using GPS: evidence from the Bairrada wine route, Portugal -- Chapter 7. Wine tourism next-gen: A case study of a virtual reality implementation in a wine cooperative in France -- Chapter 8. Riverland on the Verge: Promoting International Wine Tourism through virtual reality in Riverland, South Australia -- Chapter 9. The future of the wine tourism experience: the potential of smart(er) winescapes? -- Part III: INNOVATION AND WINE TOURISM -- Chapter 10. FOMENT: Promoting technology acceleration and adoption in the Australian and international wine tourism industry -- Chapter 11. Innovation, Collaboration and Wine Tourism in Canada’s Okanagan Valley: The British Columbia Beverage Technology Access Centre -- Chapter 12. Business awards and wine tourism: a source, spur and transfer of innovation -- Chapter 13. From Winemaking to Wine tourism: A Business Model Innovation. The Role of Value in Business Model Trajectory -- Chapter 14. «Fishing» for winemaking perfection in cloudy waters Underwater wineries: innovation genius or another marketing trick? Implications on wine & food tourism -- Chapter 15. Phygital innovations for wine tourism during the COVID-19 Pandemic: the case of the Jurançon Wine Cooperative in South West France -- Part IV: EPILOGUE -- Chapter 16. « Improvisational » Wine tourism an alternative model of deploying technological changes -- Index.

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Year of publication:	2023
Other Persons:	Sigala, Marianna (ed.) ; Haller, Coralie (ed.)
Publisher:	2023.: Singapore : Springer Nature Singapore 2023.: Singapore : Imprint: Springer
Subject:	Tourism management \| Tourism policy \| Wine tourism \| Wine marketing \| Wine management \| Wine branding \| Wine destinations \| Wine tourism experiences \| Technological advances \| Innovation \| Tourismus \| Tourism \| Wein \| Wine \| Weinbau \| Wine industry \| Tourismusmarketing \| Tourism marketing \| Tourismuswirtschaft \| Tourism industry \| Weinhandel \| Wine trade \| Australien \| Australia

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Extent:	1 Online-Ressource (XII, 289 p. 1 illus.)
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
ISBN:	978-981-19-8277-4 ; 978-981-19-8276-7 ; 978-981-19-8278-1 ; 978-981-19-8279-8
Other identifiers:	10.1007/978-981-19-8277-4 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013504726