Technology and marketing : understanding the interface and post-COVID-19 implications
Abdullah Promise Opute, Kalu Ibe Kalu, Eunice Oluwakemi Chukwuma-Nwuba, Jafar Ojra, Chux G. Iwu
| Year of publication: |
2022
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|---|---|
| Authors: | Opute, Abdullah Promise ; Kalu, Kalu Ibe ; Chukwuma-Nwuba, Eunice Oluwakemi ; Ojra, Jafar ; Iwu, Chux Gervase |
| Published in: |
Critical perspectives on diversity, equity, and inclusion in marketing. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-6684-3590-8. - 2022, p. 208-220
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| Subject: | Marketing | Technischer Fortschritt | Technological change | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-6684-3590-8.ch012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013382337