Technology brands in the digital economy
edited by Wioleta Kucharska and Ewa Lechma
| Year of publication: |
2023
|
|---|---|
| Other Persons: | Kucharska, Wioleta (ed.) ; Lechman, Ewa (ed.) |
| Publisher: |
London : Routledge, Taylor & Francis Group |
| Subject: | Markenführung | Brand management | Electronic Commerce | E-commerce | Digitalisierung | Digitization | Informationstechnik | Information technology | Technischer Fortschritt | Technological change |
| Extent: | 1 OnlineRessource (x, 148 Seiten) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 978-1-003-18463-8 ; 1-003-18463-4 ; 978-1-000-84889-2 ; 1-000-84889-2 ; 978-1-000-84887-8 ; 1-000-84887-6 ; 978-1-032-02686-2 ; 978-1-032-02687-9 |
| Other identifiers: | 10.4324/9781003184638 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014417811