Technology diffusion : an empirical test of competitive effects
Hubert Gatignon & Thomas S. Robertson
| Year of publication: |
1989
|
|---|---|
| Authors: | Gatignon, Hubert A. |
| Other Persons: | Robertson, Thomas S. (contributor) |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 53.1989, 1, p. 35-49
|
| Subject: | Technologie | Technology | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001059734