Technology-driven service strategy
Ming-Hui Huang, Roland T. Rust
| Year of publication: |
November 2017
|
|---|---|
| Authors: | Huang, Ming-Hui ; Rust, Roland T. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 45.2017, 6, p. 906-924
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| Subject: | Service | Strategic service marketing | Relationship marketing | Standardization | Personalization | Transactions | Customer relationships | Automated technology | Cognitive technology | Emotional technology | Servitization | Adaptive personalization | Beziehungsmarketing | Emotion | Standardisierung | Dienstleistungsmarketing | Services marketing | Automatisierung | Automation | Technischer Fortschritt | Technological change | Lieferantenmanagement | Supplier relationship management | Kognition | Cognition | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-017-0545-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011779545