Technology-enabled personalization : impact of smart technology choice on consumer shopping behavior
Anne-Sophie Riegger, Katrin Merfeld, Jan F. Klein, Sven Henkel
| Year of publication: |
2022
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|---|---|
| Authors: | Riegger, Anne-Sophie ; Merfeld, Katrin ; Klein, Jan F. ; Henkel, Sven |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 181.2022, p. 1-11
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| Subject: | Assemblage | Customer experience | Customer-facing retail technology | Personalization | Smart technology | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Technischer Fortschritt | Technological change | Digitalisierung | Digitization | Technologiewahl | Technology choice | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2022.121752 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013417195