—Technology Innovation and Implications for Customer Relationship Management

No abstract available.

Year of publication:	2006
Authors:	Sun, Baohong
Published in:	Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 25.2006, 6, p. 594-597
Publisher:	Institute for Operations Research and the Management Sciences - INFORMS
Subject:	customer relationship management \| service channel \| CRM programs \| pricing of services \| development of customer demand \| cross-selling \| communication campaign \| adaptive learning \| dynamic marketing interventions

Extent:	application/pdf
Type of publication:	Article
Other identifiers:	10.1287/mksc.1050.0165 [DOI]
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008787703