Technology oriented, service intensive, transnational entrepreneurs' international target market strategies
Shiv Chaudhry, Dave Crick, James M. Crick
| Year of publication: |
2024
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|---|---|
| Authors: | Chaudhry, Shiv ; Crick, Dave ; Crick, James M. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 120.2024, p. 175-190
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| Subject: | Business-to-business | Microfoundational lens | Service-intensive | Target markets | Transnational entrepreneurs | Entrepreneurship | Entrepreneurship approach | Multinationales Unternehmen | Transnational corporation | Unternehmer | Entrepreneurs | Marketingmanagement | Marketing management | Zielgruppe | Target group | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.06.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015116920