Technology Readiness Index (TRI) : assessing cross-cultural validity
Juan Gloria Meng; Kevin M. Elliott; Mark C. Hall
| Year of publication: |
2010
|
|---|---|
| Authors: | Meng, Juan ; Elliott, Kevin M. ; Hall, Mark C. |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 22.2010, 1, p. 19-31
|
| Subject: | Innovationsakzeptanz | Innovation adoption | Wirtschaftsindikator | Economic indicator | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | USA | United States | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003946631