Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athletics
Lynn Neeley; Kimberly M. Judson
| Year of publication: |
2010
|
|---|---|
| Authors: | Neeley, Lynn ; Judson, Kimberly M. |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 7.2010, 1/2, p. 4-20
|
| Subject: | Sportmarketing | Sports marketing | Hochschule | Higher education institution | Sportler | Athletes | Studierende | Students | IT-gestütztes Marketing | Computer-assisted marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003937852