Technology to payoff : managing the new product from creation to customer
Frederick J. Buttrell
| Year of publication: |
1985
|
|---|---|
| Authors: | Buttrell, Frederick J. |
| Publisher: |
Philadelphia : Cresheim Publ. |
| Subject: | Produktgestaltung | Innovation | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Technischer Fortschritt | Technological change |
| Extent: | XVI, 174 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-915601-00-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001974988