Telepresence in live-stream shopping : an experimental study comparing Instagram and the metaverse
Sergio Barta, Raquel Gurrea, Carlos Flavián
| Year of publication: |
2023
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|---|---|
| Authors: | Barta, Sergio ; Gurrea Sarasa, Raquel ; Flavián Blanco, Carlos |
| Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 33.2023, 1, Art.-No. 29, p. 1-21
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| Subject: | Digital platform | Extended reality | Influencer | Instagram | Live-stream shopping | Metaverse | Telepresence | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-023-00643-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014327186