Television as a travel purchasing medium : transporting rich information and its impact
Hsin-Hui "Sunny" Hu and Po-Tsang Chen; Brian King
| Year of publication: |
2014
|
|---|---|
| Authors: | Hu, Hsin-hui ; Chen, Po-tsang ; King, Brian |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 20.2014, 4, p. 295-307
|
| Subject: | Information richness | information transportation | perceived risk | purchase intention | TV shopping | Konsumentenverhalten | Consumer behaviour | Informationsökonomik | Economics of information | Risiko | Risk | Informationsverhalten | Information behaviour | Online-Handel | Online retailing | Information |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010421450