TELEVISION TARGETING - Addressable TV - The age of the connected TV will emerge in 2011, creating new narrowcast ways to reach viewers
| Year of publication: |
2011
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| Authors: | Johnston, Norm |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2011, p. 22-24
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