Television viewing behaviour (a pilot observation study)
Alex Mitchell
| Year of publication: |
1963
|
|---|---|
| Authors: | Mitchell, Alex |
| Published in: |
Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.). - London : Oakwood P.. - 1963, p. 28-33
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| Subject: | Hörerforschung | Werbung | Fernsehen |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003632595