Television viewing, consumer purchasing and single-source research
Stephan Buck and Alan Yates
| Year of publication: |
1987
|
|---|---|
| Authors: | Buck, Stephan |
| Other Persons: | Yates, Alan (contributor) |
| Published in: |
European research : marketing, opinion, advertising. - Amsterdam : Kluwer, ISSN 0304-4297, ZDB-ID 187529-2. - Vol. 15.1987, 1, p. 34-39
|
| Subject: | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001033186