Tell it like it is : the effects of differing responses to negative online reviews
Carol L. Esmark Jones, Jennifer L. Stevens, Michael Breazeale, Brian I. Spaid
| Year of publication: |
2018
|
|---|---|
| Authors: | Esmark Jones, Carol L. ; Stevens, Jennifer L. ; Breazeale, Michael ; Spaid, Brian I. |
| Subject: | attribution theory | congruity theory | eWOM | online reviews | word-of-mouth | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Social Web | Social web | Hotellerie | Hotel industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21142 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011970105