Tell me a good story and I may lend you money : the role of narratives in peer-to-peer lending decisions
Michal Herzenstein, Scott Sonenshein, and Utpal M. Dholakia
| Year of publication: |
2011
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|---|---|
| Authors: | Herzenstein, Michal ; Sonenshein, Scott ; Dholakia, Utpal M. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, p. 138-149
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| Subject: | Anlageverhalten | Behavioural finance | Kredit | Credit | Electronic Commerce | E-commerce | Entscheidung unter Unsicherheit | Decision under uncertainty | Narrative Methode | Narrative method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009389955