"Tell me what I should watch" : a customer value perspective of youtube metadata
Year of publication: |
2023
|
---|---|
Authors: | Wickramasinghe, S. D. K. ; Wijetunga, Dinuka |
Published in: |
Vidyodaya journal of management : VJM. - Nugegoda, Sri Lanka : Faculty of Management Studies and Commerce, University of Sri Jayewardeneprua, ISSN 2448-9352, ZDB-ID 3149075-X. - Vol. 9.2023, 1, p. 221-248
|
Subject: | Entertainment gratification | Information gratification | Metadata optimization | Value | YouTube |
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