Temporal instability as a moderating factor on advertising effectiveness
Jacob Hornik
| Year of publication: |
1989
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|---|---|
| Authors: | Hornik, Jacob |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 18.1989, 2, p. 89-106
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| Subject: | Theorie | Theory | Werbewirtschaft | Advertising industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001066536