Temporal Issues Related to Marketing at the Entrepreneurship Interface: The High Technology Case

Although unproven, many researchers have assumed that firm strategies remain constant over time, but such conclusions have resulted in conflicting generalizations. This study further extends the use of interpoint distance methodology to compare factor structures of marketing strategies of entrepreneurial technology firms at two points‐in‐time – 1989 and 1998.

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Year of publication:	2001
Authors:	Schwartz, Robert G. ; Teach, Richard D.
Published in:	Journal of Research in Marketing and Entrepreneurship. - MCB UP Ltd, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 3.2001, 2, p. 82-96
Publisher:	MCB UP Ltd
Subject:	Corporate strategy \| Technology led strategy \| Marketing

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/14715200180001479 [DOI]
Source:	Other ZBW resources

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