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Enhanced customer targeting with multi-stage models : predicting customer sales and profit in the retail industry
McCrary, Michael, (2009)
Produkt- und Markenbewertungen in Entscheidungssequenzen
Leesch, Carina, (2011)
Expert-mediated sequential search
Chhabra, Meenal, (2014)
The effect of brand commitment on the evaluation of nonpreferred brands : a disconfirmation process
Raju, Sekar, (2009)
The moderating effect of brand commitment on the evaluation of competitive brands
The role of consumer memory in advertising
Montgomery, Nicole Votolato, (2007)