Temporary communitas and willingness to return to events
Steffen Jahn, T. Bettina Cornwell, Jan Drengner, Hansjoerg Gaus
| Year of publication: |
November 2018
|
|---|---|
| Authors: | Jahn, Steffen ; Cornwell, T. Bettina ; Drengner, Jan ; Gaus, Hansjoerg |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 92.2018, p. 329-338
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| Subject: | Repatronage | Satisfaction | Crowding | Festival | Sports event | Sport marketing | Service loyalty | Sportveranstaltung | Sport event | Großveranstaltung | Big event | Beziehungsmarketing | Relationship marketing | Event-Marketing | Event marketing | Sportmarketing | Sports marketing | Kundenzufriedenheit | Customer satisfaction | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.08.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011925476