Tendencies of Development of Export Potential of the Fat-and-oil Industry

The article marks that the products of the fat-and-oil industry is an important component of the Ukrainian export. It generalises views of domestic and Russian scientists with respect to interpretation of the "export potential" notion. It offers the author's definition of the export potential of a fat-and-oil enterprise (corporation) as a maximal ability of a specific structure of the fat-and-oil industry to ensure the priority positions at the relevant segment of the foreign market during a long period of time. It specifies the role of the export potential in foreign economic activity of enterprises of the fat-and-oil industry. It provides a list of major domestic exporters of sunflower oil. It justifies a hierarchical structure of the export potential of a fat-and-oil enterprise. It shows dynamics of sunflower oil export during 2010 - 2011 and 2011 - 2012 marketing years. It develops justified recommendations on increase of the export potential of the fat-and-oil industry and enterprises in particular.