Tension between values of traditional and consumerist culture in a Sri Lankan context : a self-discrepancy perspective
Year of publication: |
October-December 2016
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Authors: | Chandrasekara, Ruwangi ; Wijetunga, Dinuka |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 28.2016, 5, p. 309-322
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Subject: | Consumer culture | consumer tension | self-discrepancy | traditional culture | Konsumentenverhalten | Consumer behaviour | Sri Lanka | Kulturelle Identität | Cultural identity | Kultur | Culture | Nationalkultur | National culture | Soziale Werte | Social values |
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