Termination notice of mobile network operator customers after a tariff switch : an empirical study of postpaid subscribers in Germany
Torsten J. Gerpott, Phil Meinert
| Year of publication: |
April 2018
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|---|---|
| Authors: | Gerpott, Torsten J. ; Meinert, Phil |
| Published in: |
Telecommunications policy : the international journal of digital economy, data sciences and new media. - Amsterdam : Elsevier Science, ISSN 0308-5961, ZDB-ID 752275-7. - Vol. 42.2018, 3, p. 212-226
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| Subject: | Contract cancellation announcement | Customer churn | Germany | Mobile communication | Tariff switch | Termination notice | Mobilkommunikation | Mobile communications | Deutschland | Beziehungsmarketing | Relationship marketing | Zollpolitik | Tariff policy | Zoll | Tariffs | Ankündigungseffekt | Announcement effect | Konsumentenverhalten | Consumer behaviour | Telekommunikationssektor | Telecommunications industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.telpol.2017.11.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011997515