Termination of Price Wars : A Signaling Approach

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1. Introduction1.1 Background of the Research Problem -- 1.2 Scientific Contribution, Focus and Particularities of the Analysis -- 1.3 Course of the Analysis -- 2. Basic Aspects of Price Wars -- 2.1 Definition Approaches of the Term ‘Price War’ -- 2.2 General Factors Leading to Price Wars -- 2.3 The Termination of Price Wars, and Rationales for their Termination -- 2.4 Price War Dynamics: Empiric Findings and a Phase Scheme Suggestion -- 2.5 Other Types of Aggressive Competitive Pricing and Delimitation than Price Wars -- 2.6 Classification Approach and Conclusions on Definitions of Price Wars -- 3. Overview of the Literature on Price Wars -- 3.1 Typology of Price War Related Literature -- 3.2 Literature on Price Wars in Economics -- 3.3 Price Wars in the Marketing and Business Literature -- 3.4 Conclusions on Literature on Price War -- 4. General Approaches to Conflict Analysis and Termination -- 4.1. Relevant Aspects for Price Wars and their Termination from Game Theory and Economics -- 4.2 Basic Concepts of Signals and Signaling -- 4.3 Approaches to Conflict Resolution from other Social Sciences -- 5. A Signaling Approach to Price War Termination, and Hypotheses on Price War Termination Moves and Termination-Relevant Signals -- 5.1 Signaling as an Approach to Terminate Price Wars -- 5.2 Hypotheses on Moves and Interpretations concerning their Potential to Induce Co-operation -- 5.3 Hypotheses on the Impact of Other Types of Interpretations -- 6. Methods of Data Collection and Analysis for the Price War Termination Experiment -- 6.1 Basics on Experimental Design and Interaction Analysis -- 6.2 Experimental Method and Data Collection -- 6.3 Basics on Regression and Logistic Regression Data Analysis Procedures -- 6.4 Logistic Regression Models of the Hypothesized Relations -- 6.5 Framework of Hypothesized Relations -- 7. Results of the Signaling Experiment on Price War Termination -- 7.1 Some Descriptive Statistics on Subject Responses -- 7.2 Experimental Results of the Mediation Role of Signals on the Effects of Moves on Competitor Reaction -- 7.3 Experimental Results on the Moderation Effects of Impressions -- 7.4 The Matching of Marketing Moves as Enhancer of the Chance for a Co-operative Price Increase -- 7.5 The Reactions of Non-cooperative Subjects: A Closer Look -- 7.6 Discussion of the Concept and the Results of the Signaling Experiment on Price War Termination -- 8. Research and Managerial Implications -- 8.1 Research Implications -- 8.2 Managerial Implications -- List of Appendices.

10.1007/978-3-322-81625-2 [DOI]

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