Terroir store brand authenticity
Florence Charton-Vachet, Didier Louis and Cindy Lombart
| Year of publication: |
2024
|
|---|---|
| Authors: | Charton-Vachet, Florence ; Louis, Didier ; Lombart, Cindy |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 52.2024, 7/8, p. 754-770
|
| Subject: | Authenticity | Brand communication | Store brand | Terroir | Markenführung | Brand management | Handelsmarke | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-01-2024-0005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015158216