Testing 1-2-3 : experimental design with applications in marketing and service operations
Johannes Ledolter and Arthur J. Swersey
| Year of publication: |
2007
|
|---|---|
| Authors: | Ledolter, Johannes ; Swersey, Arthur J. |
| Publisher: |
Stanford, Calif. : Stanford Business Books |
| Subject: | Marketing research | Service industries | Research | Experimental design |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 300 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-8047-5612-9 ; 0-8047-5612-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004898573