Testing acceptance of new product designs among customers at different operating levels in client firms
| Year of publication: |
2000
|
|---|---|
| Authors: | Woodside, Arch G. ; Liukko, Timo ; Lehtonen, Ari |
| Published in: |
Designing winning products. - New York : JAI, ISBN 978-1-84950-060-9. - 2000, p. 117-142
|
| Subject: | Produktgestaltung | Product design | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1016/S1069-0964(00)10080-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015390417