Testing and validating customer relationship management implementation constructs in Egyptian tourism organizations
Riyad Eid; Hatem El-Gohary
| Year of publication: |
2014
|
|---|---|
| Authors: | Eid, Riyad ; El-Gohary, Hatem |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 31.2014, 3/4, p. 344-365
|
| Subject: | Customer Relationship Management | CRM | critical success factors | empirical study | questionnaire | Egypt | services marketing | SEM | developing economies | Ägypten | Beziehungsmarketing | Relationship marketing | Erfolgsfaktor | Success factor | Dienstleistungsmarketing | Services marketing | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010395967