Testing consumers' motivation and linguistic ability as moderators of advertising readability
| Year of publication: |
2003
|
|---|---|
| Authors: | Chebat, Jean-Charles ; Gelinas-Chebat, Claire ; Hombourger, Sabrina ; Woodside, Arch G. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 20.2003, 7, p. 599-624
|