Testing distributed lag models of advertising effect
Frank M. Bass and Darral G. Clarke
| Year of publication: |
1972
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|---|---|
| Authors: | Bass, Frank M. ; Clarke, Darral G. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 9.1972, 3, p. 298-308
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| Subject: | Werbungsbetrieb |
| Type of publication: | Article |
|---|---|
| Notes: | mit Bibliogr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001879522