Testing key hypotheses about US Hispanic consumer behavior : marketing assumptions or reality?
Felipe Korzenny; Carlos Valdez; Holly McGavock
| Year of publication: |
2010
|
|---|---|
| Authors: | Korzenny, Felipe ; Valdez, Carlos ; McGavock, Holly |
| Published in: |
The interface of business and culture. - Frankfurt am Main : Lang, ISBN 978-3-631-56339-7. - 2010, p. 321-339
|
| Subject: | Hispano-Amerikaner | Hispanics | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003969689