Testing models of consumer search using data on web browsing and purchasing behavior
Year of publication: |
2012
|
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Authors: | De los Santos, Babur ; Hortaçsu, Ali ; Wildenbeest, Matthijs R. |
Published in: |
The American economic review. - Nashville, Tenn. : American Economic Assoc., ISSN 0002-8282, ZDB-ID 203590-X. - Vol. 102.2012, 6, p. 2955-2980
|
Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Marktforschung | Market research |
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