Testing models of strategic behavior characterized by conditional likelihoods
Thomas Otter; Timothy J. Gilbride; Greg M. Allenby
| Year of publication: |
2011
|
|---|---|
| Authors: | Otter, Thomas ; Gilbride, Timothy J. ; Allenby, Greg M. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 4, p. 686-701
|
| Subject: | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement | Prognoseverfahren | Forecasting model | Dienstleistungssektor | Service industry | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009299475