Testing predictions derived from inoculation theory and the effectiveness of self-disclosure communications strategies
| Year of publication: |
1995
|
|---|---|
| Authors: | Easley, Richard W. ; Bearden, William O. ; Teel, Jesse E. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 34.1995, 2, p. 93-105
|
| Publisher: |
Elsevier |