Testing self-congruity theory in the context of nation brand personality
José I. Rajos-Méndez, Nicolas Papadopoulos and Mohammed Alwan
| Year of publication: |
2015
|
|---|---|
| Authors: | Rajos-Méndez, José I. ; Papadopoulos, Nicolas ; Alwan, Mohammed |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 1, p. 18-27
|
| Subject: | Saudi Arabia | Big five factors typology | Individual personality | Nation brand personality | Self-congruity theory | The US brand personality | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Saudi-Arabien | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Persönlichkeitsmerkmal | Personality trait | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010514492