• 1. Experiment A: Notice Variants & Discussion of Findings
  • 1.1 Wave I Notice Variants
  • 1.1.1 Variant NL: Trader’s National Law Notice
  • 1.1.2 Variant C.00: Draft Notice
  • 1.1.3 Variant C.01: Rights table
  • 1.1.4 Variant C.02: Rights & periods table
  • 1.1.5 Variant C.03: Clarified
  • 1.1.6 Variant C.04: Detailed
  • 1.1.7 Variant C.05: Comparison
  • 1.1.8 Variant C.06: Title & Intro
  • 1.1.9 Variant C.07: Rights before signing
  • 1.1.10 Variant C.08: Rights after signing
  • 1.1.11 Variant C.09: When to claim
  • 1.1.12 Variant C.10: How to claim
  • 1.1.13 Variant C.11: Examples
  • 1.2 Wave II Notice Variants
  • 1.2.1 Variant P.00: New Baseline Notice (Variant C.06 from Wave I)
  • 1.2.2 Variant P.01: When-to-Claim Table
  • 1.2.3 Variant P.02: EU Insignia
  • 1.2.4 Variant P.03: Text Boxes
  • 1.2.5 Variant P.04: Keywords Highlighted
  • 1.2.6 Variant P.05: Uppercase Highlighting
  • 1.3 Notice Variant Performance
  • 1.3.1 Wave I Variants
  • 1.3.2 Wave II Variants
  • 1.4 Balanced Scorecard Calculation
  • 1.4.1 Version 1 (Presented in Main Report)
  • 1.4.2 Version 2 (Used to corroborate Version 1 recommendations)
  • 1.4.3 Version 1 and 2 Score Comparison
  • 1.5 Drop-Out Rates
  • 2. Experiment B: Discussion of Findings
  • 2.1 Treatment Group Recap
  • 2.2 Findings
  • 2.2.1 Comprehension Scores
  • 2.2.2 Confirmation of Agreement on a Durable Medium
  • 2.2.3 Timing: Delayed presentation (presentation at confirmation screen vs. delivery detail screen)
  • 2.2.4 Forced vs. Unforced Presentation
  • 2.2.5 Click-wrap vs. Browse-wrap
  • 2.2.6 Explicit vs. Implicit Consent
  • 2.2.7 Shopping Channel
  • 3. Review Phase in Detail
  • 3.1 Literature Review
  • 3.1.1 Aims
  • 3.1.2 Methodology
  • 3.1.3 Results of the Literature Review
  • 3.1.4 Key references
  • 3.2 Consumer Interviews
  • 3.2.1 Aims
  • 3.2.2 Consumer Interviews: Methodology & Sample
  • 3.2.3 Results of the Consumer Interviews
  • 3.3 Consumer Survey
  • 3.3.1 Aims
  • 3.3.2 Survey Overview
  • 3.3.3 Results of the Consumer Survey