Testing, testing 1, 2, 3 : raise more money with direct mail tests
Mal Warwick
| Year of publication: |
2003
|
|---|---|
| Authors: | Warwick, Mal |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Subject: | Direct-mail fundraising | Evaluation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 250 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7879-6712-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004726498