Testing the antecedents of customer knowledge sharing on social media : a quantitative analysis on Italian consumers
Gabriele Baima, Gabriele Santoro and Anna Claudia Pellicelli and Maciej Mitręga
| Year of publication: |
2022
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|---|---|
| Authors: | Baima, Gabriele ; Santoro, Gabriele ; Pellicelli, Anna Claudia ; Mitręga, Maciej |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 3, p. 682-705
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| Subject: | Customer knowledge sharing | Knowledge management | Knowledge sharing | Social media marketing | Social Web | Social web | Wissenstransfer | Knowledge transfer | Wissensmanagement | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-03-2021-0122 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013396304